Having worked closely with the ‘Big Three’ as a result of leading the marketing for a known food-to-go company, it really opened my eyes to a lot of the inner workings of how these supermarkets operate…
It does not surprise me in the least that Tesco have lower quality products matched to Aldi/Lidl. It was often enough that they and the other supermarkets were asking us to produce products under their own-brand and after initially accepting the contract and taking a look at the ingredients sources… Let’s just say I happily shop at Aldi and Lidl for a reason.
1 Comment
Having worked closely with the ‘Big Three’ as a result of leading the marketing for a known food-to-go company, it really opened my eyes to a lot of the inner workings of how these supermarkets operate…
It does not surprise me in the least that Tesco have lower quality products matched to Aldi/Lidl. It was often enough that they and the other supermarkets were asking us to produce products under their own-brand and after initially accepting the contract and taking a look at the ingredients sources… Let’s just say I happily shop at Aldi and Lidl for a reason.