What a load of wasted energy about fuck all because some pathetic snowflakes think that it’s “Woke”.
_Refuge_ on
A company got paid a lot of money for this and we’re going to be told we don’t understand their genius, aren’t we?
MrPloppyHead on
Well they got lots of people talking about their rebranding. That’s job done isn’t it?😏
socratic-meth on
> It also released a video that features catwalk models with asymmetrical haircuts and brightly coloured, haute couture clothing walking around a Martian landscape bathed in bright pink.
I would imagine even the target audience of this nonsense will think it is lame. They should stay in their lane, for everyone’s sake.
EdmundTheInsulter on
I couldn’t really care less if they make an ad where a middle aged bloke drives to the golf course or this one. It’s up to them.
Maybe this is a bit like the BA ‘ethnic’ pattern rebrand that Mrs Thatcher covered up with a cloth. I don’t think it lasted.
Chathin on
My old man has saved up his entire life to buy himself a Jag and recently after a lot of graft finally got one. This rebranding is going to have him apoplectic over his morning coffee.
billy_tables on
I opened this ready to ridicule with it but the more I let it sink in the more it really spoke to me, I felt something inside me artistically touched, I think I have to buy one
Oh wait no, it was just gas
BobBobBobBobBobDave on
You can make good ads where you change the branding, are bold, celebrate diversity, etc., but this isn’t it.
There are basically three questions you have to ask if you are making an ad.
– Who are you talking to?
– What are you telling them?
– Does this ad make them understand and/or care about that?
The answer here seems to be dunno, dunno, and they will be extremely confused.
Obviously, the particular direction the marketing team has gone here is to push diversity and exclusion messaging in a way so utterly bland and predictable that it looks like a pastiche, but I honestly think “Woke” is a scapegoat here. If they are this bad at their jobs, they would have just picked some other hobby horse and still crashed and burned if they had chosen another zeitgeist.
The main problem I would guess is that there was a very vague brief, someone had a very vague and not very good idea, and no one piped up at any point and said “Hang on, wtf are we doing here?”
There will be quite a few people checking their notebooks and emails to see if they can find some proof that they raised doubts at some point….
terrordactyl1971 on
Like the Boots and John Lewis Christmas ads…woke tick boxing for no apparent reason other than “me too DEI”. I prefer subtle inclusion that fits naturally, not this shoe horn approach.
A car ad with no car in it? Doh
Capital-Reference757 on
Looking at LinkedIn, some people at JLR are quite supportive of this decision. It’s worth bearing in mind that Jag sales have declined drastically, from a high of 160K cars sold in 2018 to ~60K in 2022.
Land Rovers has been selling fine and due to how immense the challenge is from China, I think they’re rebranding to reset the brand again whilst they still have Land Rovers selling. Otherwise the more pragmatic option would have been to sell off the Jag side of the company.
thematrixhasyoum8 on
People crying over a car ad are pathetic. Cry more
Jammoth1993 on
JLR have been digging themselves out of a financial hole for years now. This re-brand seems like a desperate attempt to shift their target demographic and boost revenue. But, I think they missed the memo that DEI is out and common sense is back in.
It’s like Bud Light all over again…
hyperlobster on
The new logo looks like something you’d see on USB RGB tat from AliExpress.
SingerFirm1090 on
It’s mildly amusing that this short ad has triggered the Right Wing press in the UK, from the Daily Mail through to GBNews they all have managed to huff and puff displeasure. Even Farage made a YouTube video.
Oddly, none of these folk seem to have noticed that Jaguar have not marketed (or indeed made) cars for nearly 12 months or that Jaguar have been making cars in China and India for some while before that.
TheDeenoRheeno on
Any publicity is good publicity. I imagine they’re getting a lot of attention for this shit design and then they’re gonna revert back to their old design to keep people happy.
weedkrum on
New logo looks like it should be on hair straighteners not a luxury vehicle
AggravatingDentist70 on
It seems strange to say they’re targeting “younger WEALTHIER” customers. What world do they live in? Young people don’t have any money🤷♂️
stinkybumbum on
Rebrand or not, if they keep releasing broken cars then the company won’t last much longer
chicaneuk on
What’s incredible is that the brand itself was never the issue IMHO.. Jaguars brand and it’s history are something that many other brands would kill for. It was always, and continues to be, the actual engineering / reliablity.. I know plenty of people who have Jaguars and Land Rovers (I live in the Midlands where the cars are built so.. they’re pretty ubiquitous around here) and the reliability is almost comical.
I heard from someone I know who works within Jagaur Land Rover that there’s been such uproar / backlash about this that employees have now been embargoed from discussing it with people external to the company! Laughable. If it was so successful you think you’d want people to talk about it..
19 Comments
Fuck me has no one ever heard of a rebrand before?
Here is Nissan’s rebrand video, guess what, there’s no fucking car their either.
[https://youtu.be/7LgdE4j_XJw?si=5h-bp12mb_G_3AU2](https://youtu.be/7LgdE4j_XJw?si=5h-bp12mb_G_3AU2)
What a load of wasted energy about fuck all because some pathetic snowflakes think that it’s “Woke”.
A company got paid a lot of money for this and we’re going to be told we don’t understand their genius, aren’t we?
Well they got lots of people talking about their rebranding. That’s job done isn’t it?😏
> It also released a video that features catwalk models with asymmetrical haircuts and brightly coloured, haute couture clothing walking around a Martian landscape bathed in bright pink.
I would imagine even the target audience of this nonsense will think it is lame. They should stay in their lane, for everyone’s sake.
I couldn’t really care less if they make an ad where a middle aged bloke drives to the golf course or this one. It’s up to them.
Maybe this is a bit like the BA ‘ethnic’ pattern rebrand that Mrs Thatcher covered up with a cloth. I don’t think it lasted.
My old man has saved up his entire life to buy himself a Jag and recently after a lot of graft finally got one. This rebranding is going to have him apoplectic over his morning coffee.
I opened this ready to ridicule with it but the more I let it sink in the more it really spoke to me, I felt something inside me artistically touched, I think I have to buy one
Oh wait no, it was just gas
You can make good ads where you change the branding, are bold, celebrate diversity, etc., but this isn’t it.
There are basically three questions you have to ask if you are making an ad.
– Who are you talking to?
– What are you telling them?
– Does this ad make them understand and/or care about that?
The answer here seems to be dunno, dunno, and they will be extremely confused.
Obviously, the particular direction the marketing team has gone here is to push diversity and exclusion messaging in a way so utterly bland and predictable that it looks like a pastiche, but I honestly think “Woke” is a scapegoat here. If they are this bad at their jobs, they would have just picked some other hobby horse and still crashed and burned if they had chosen another zeitgeist.
The main problem I would guess is that there was a very vague brief, someone had a very vague and not very good idea, and no one piped up at any point and said “Hang on, wtf are we doing here?”
There will be quite a few people checking their notebooks and emails to see if they can find some proof that they raised doubts at some point….
Like the Boots and John Lewis Christmas ads…woke tick boxing for no apparent reason other than “me too DEI”. I prefer subtle inclusion that fits naturally, not this shoe horn approach.
A car ad with no car in it? Doh
Looking at LinkedIn, some people at JLR are quite supportive of this decision. It’s worth bearing in mind that Jag sales have declined drastically, from a high of 160K cars sold in 2018 to ~60K in 2022.
Land Rovers has been selling fine and due to how immense the challenge is from China, I think they’re rebranding to reset the brand again whilst they still have Land Rovers selling. Otherwise the more pragmatic option would have been to sell off the Jag side of the company.
People crying over a car ad are pathetic. Cry more
JLR have been digging themselves out of a financial hole for years now. This re-brand seems like a desperate attempt to shift their target demographic and boost revenue. But, I think they missed the memo that DEI is out and common sense is back in.
It’s like Bud Light all over again…
The new logo looks like something you’d see on USB RGB tat from AliExpress.
It’s mildly amusing that this short ad has triggered the Right Wing press in the UK, from the Daily Mail through to GBNews they all have managed to huff and puff displeasure. Even Farage made a YouTube video.
Oddly, none of these folk seem to have noticed that Jaguar have not marketed (or indeed made) cars for nearly 12 months or that Jaguar have been making cars in China and India for some while before that.
Any publicity is good publicity. I imagine they’re getting a lot of attention for this shit design and then they’re gonna revert back to their old design to keep people happy.
New logo looks like it should be on hair straighteners not a luxury vehicle
It seems strange to say they’re targeting “younger WEALTHIER” customers. What world do they live in? Young people don’t have any money🤷♂️
Rebrand or not, if they keep releasing broken cars then the company won’t last much longer
What’s incredible is that the brand itself was never the issue IMHO.. Jaguars brand and it’s history are something that many other brands would kill for. It was always, and continues to be, the actual engineering / reliablity.. I know plenty of people who have Jaguars and Land Rovers (I live in the Midlands where the cars are built so.. they’re pretty ubiquitous around here) and the reliability is almost comical.
I heard from someone I know who works within Jagaur Land Rover that there’s been such uproar / backlash about this that employees have now been embargoed from discussing it with people external to the company! Laughable. If it was so successful you think you’d want people to talk about it..